Book Review: The Story of the Mercedes-Benz Brand
If you’re a Mercedes-Benz enthusiast, you know that the Mercedes-Benz brand is on top of the world in terms of its reputation. If you’d like to know more exactly about how this brand came to be, you need to consider a recent book by author Leslie Butterfield.
In the book, Enduring Passion: The Story of the Mercedes-Benz Brand, Butterfield examines Mercedes-Benz as a brand phenomenon. Butterfield gives an insightful look at how the brand was developed over the years. Things like the myths surrounding the brand, as well as how Mercedes fared in the face of war, mergers and economic uncertainty are covered.
The book features a large format, and is illustrated richly. Many of the photographs have not previously been published. Here, you can read and see the life story of the Mercedes Benz brand, and trace its history as it has become a symbol of both elegance and power around the globe.
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