The new GLK Mercedes fashions range from “casual leisurewear for the fashion-conscious” to attractive accessories you can use for outdoor activities. There are also a number of elegant items for when you want to go to that special event downtown of for “excursions to the city.”

According to BenzInsider.com, the iPhone pouch is going to be a big hit. The product made an appearance at Mercedes-Benz Fashion Week and created quite the buzz. Here are some other products you can expect to find when the new showroom becomes available:

• A black leather football with the letters GLK printed in gold on the side.
• A silver keychain with the letters GLK.
• A tan corduroy baseball cap with a black GLK stitched on the front.
• A canvas shopping bag with GLK on the side.

These are just a few of the things that exhibit the true Mercedes fashion and lifestyle that people are so proud of when they own a Benz.

Although the vehicle is likely to appeal to drivers of all ages and both genders, Mercedes has recently been focusing on expanding its consumer base. A new series of edgy ads designed to target younger drivers has recently launched, and Mercedes-Benz hopes that the GLK will attract younger females.

In order to position the vehicle in the spotlight for this demographic, the vehicle is heavily featured in the upcoming summer film Sex and the City. We have recently discussed the unique challenges involved in filming a highly anticipated new vehicle without allowing spy shots to leak. In any event, the film and the vehicle are expected to appeal to female drivers.

However, the movie is coming out in the summer. There is a danger that the vehicle could be forgotten by the time it is released next January. The solution, then, is to feed the current hype with a promotional campaign that is strong enough to bridge the gap from movie to car release.

The promotional campaign features a series of commercials that are heavily tied to the film, along with an online microsite, special events and loyalty programs. There are similar programs worldwide.

If you would like to learn more about the Mercedes GLK or other Mercedes-Benz vehicles, we invite you to visit our friendly local dealership. We will help you find the Mercedes that is best for you.

The company has recently made a concerted effort to target drivers under 40 with a variety of marketing techniques. Perhaps the most prominent is the key placement of the new Mercedes GLK in this summer’s highly anticipated Sex and the City film. However, Mercedes is also continuing the push with a brand new series of commercials.

The three commercials are focusing on specific themes that are designed to appeal to younger drivers. The themes are “presence,” “attraction” and “ambition.” The first commercial, “presence,” has already been released. It stars popular actor Josh Brolin.

Brolin exploded onto the scene in the well-known 1980s classic, The Goonies. However, he is probably best known for his portrayal of Wild Bill Hickok in the television series The Young Riders. He has worked steadily ever since in TV and film as well as on stage.

The casting of a popular young actor in the first of the commercial series underscores Mercedes’ commitment to courting a younger audience. It has not yet been announced whether Brolin or another young actor will star in the remaining ads, but it seems likely that Mercedes will continue the theme.

With its environmentally friendly new vehicles and the great success of the entry-level C-Class, Mercedes definitely has the product to back up the new targeted marketing. In general, young drivers tend to look for excellent value, great fuel mileage and minimal impact to the environment, all wrapped up in a package that is considered hip and fun. If anyone can make life-long loyalists of today’s youth, Mercedes can.

If you would like to learn more about the Mercedes-Benz GLK, be sure to check out this month’s spotlight or stop by our friendly local dealership. We would be happy to answer any questions you have.

Now it is being reported that the entire film is basically one long commercial for Mercedes-Benz. According to The Improper, Mercedes product placement will be rampant throughout the film. Examples include not only the new GLK’s front and center spot as one the film’s stars, but also the character Mr. Big’s penchant for the Mercedes S-Class. Additionally, Mercedes-Benz Fashion Week and even a local Mercedes dealership are rumored to play important roles in story development.

Of course, this is all great news for Mercedes fans. The company is also launching a variety of tie-ins and premiere events, so those who happen to fans of both Mercedes-Benz and Sex and the City will find plenty of entertainment tailor-made to their interests.

Overall, is it the best thing for Mercedes? Certainly, product placements and tie-ins to popular films are only a good thing for corporations in general. With Mercedes’ current push to remain hip and relevant in the 21st century, this seems like the perfect venue. Sex and the City has been a blockbuster television series and it is likely to be an equally successful film. Mercedes has done well in positioning itself within the movie.

Love or hate Sex and the City, this summer is a great time to be a Mercedes-Benz fan. If you would like to learn more about the GLK that is generating so much buzz, why not check out our special Mercedes-Benz GLK focus? When you are ready to buy, be sure to visit our friendly local dealership.

Delivery
The GLK prototype used in the film was carefully sealed in a tamper-proof container, whose one and only key was locked in a safe location accessible only by a single security team member. The vehicle was accompanied by a Mercedes representative on its journey from Stuttgart to Hollywood. The car was hidden away in Beverly Hills until the scene was ready for its appearance. Following the shoot, the security guard bearing the only key repackaged the vehicle for delivery back to Germany.

On the Set
The scene was filmed on Rodeo Drive. In order to minimize the number of curious bystanders, shooting was set for 6 am. A team of 12 dedicated security personnel was charged with ensuring the security of the vehicle. Camouflage covered the dash in an effort to prevent interior photographs.

Paparazzi was out in force, including a photographer that was discovered lying flat on the roof of a nearby hotel, a telephoto zoom lens aimed at the vehicle. At one point, a team of sheriffs and security jumped into the middle of a scene to cover the car.

The Results
Of course, there is no realistic way to entirely prevent every single photograph of such a high-profile event. A single photo was leaked to the internet only a few hours later. Nonetheless, it is amazing that the leak was no bigger than it was. This is truly a testament to the skill and dedication of those involved in the security process.

Check out the Mercedes GLK for yourself at Mercedes Benz of Fort Washington, PA, your Philadelphia Mercedes dealer, or Mercedes Benz – Wilmington, DE.

Power and Handling
The base GLK 350 4MATIC will feature a 3.5 liter V6 boasting 268 horsepower. The 4MATIC is a permanent 4 wheel drive that blends seamlessly with the vehicle’s Electronic Stability Program and Electronic Traction System to help keep the powerful SUV under control even in extreme driving conditions. Agility control is a selective shock absorber system that allows the shocks to adapt to varying conditions. Brake Assist shortens stopping distance in emergency driving situations.

Passenger Cabin Safety
Adaptive airbags adjust the power of the front airbags to the severity of the crash. Belt force limiters do the same for seat belts, while belt tensioners automatically take in any slack in seat belts in the moments before impact occurs. Important to families is the child seat recognition system, which automatically deactivates the passenger airbag if a rear-facing child seat is installed.

Other Technologies
The new GLK is loaded with additional features that are designed to enhance the safety and comfort of both driver and passengers. Examples include intelligent headlights, which adjust the brightness and coverage of the headlights to changing conditions; thermal insulation glass for rear windows and rear windshield; and an integrated COMAND system that brings together features as diverse as GPS and DVD controls into a single easy to use package.

If you would like to learn more about the upcoming North America release of the GLK Mercedes-Benz vehicles, why not drop by our convenient local dealership? We would be happy to provide additional information and answer any questions you may have.