All Entries Tagged With: "mercedes-benz news"
Revisiting the Mercedes F700 Concept Car
Mercedes-Benz has been heavily focusing on branding and marketing to younger, hipper drivers. New commercials, new product placement in the summer blockbuster film “Sex and the City,” and even a new director of brand public relations are all focused on this new initiative. Although concept cars are never released “as is,” it seems that the [...]
Adam Paige Appointed New Manager of Brand Public Relations for Mercedes-Benz
Mercedes-Benz has recently renewed its focus on public perception. A concerted effort to appeal to young, affluent professionals has been demonstrated in everything from product placement in the summer blockbuster film “Sex and the City” to a new series of commercials featuring popular young stars. Now Mercedes has hired a hip new executive to make [...]
Luxury Vehicles for a Luxury Hotel
Mercedes-Benz Vietnam recently received approval from local authorities to sell imported vehicles in the country. Apparently the market was ripe for the expansion, as excited hotel owners flocked to place orders for the vehicles. The first imported hotel fleet was recently handed over to the luxurious New World Saigon Hotel in a formalized ceremony that [...]
