New Benz Mercedes Website Appeals to Older Demographic
In an effort to reach an older group of car buyers and drivers, Mercedes-Benz is launching a new website that appeals to a demographic over the age of 32.
The new website is in the planning stages as the automaker continues to make itself relevant in society and on the roads. “In marketing, you have to stay relevant,” said Steve Cannon, the vice president of marketing for Benz Mercedes. “Certainly some brands are more challenged than others in staying relevant and vital to this new audience,” he explained. The new website, which is located at GenerationBenz.com, helps the advertising segment of Benz Mercedes gather anonymous data about customers so they can better serve their needs.
The new website serves as a sort of social marketing website where like-minded people can come together and share their Benz Mercedes vehicles stories and other interests.
Cannon went on to say this about the new website: “Here we have a generation that actually likes their parents and would definitely drive what their parents drove.” As a result, a website that appeals to parents and grandparents may increase sales among older demographics. This in turn leads to their children appreciating and respecting the car choices that their parents and grandparents make.
Filed Under: Mercedes-Benz Vehicles
About the Author: 
MBUSA is constantly evaluating their target market and their marketing department does an excellent job overall. It will be interesting to see how they enter the red-hot social networking space to increase their brand awareness. Thanks for the post.