Mercedes Benz TV?
Mercedes Benz TV may seem like a downright wacky idea, but the automobile company has been operating their own television network for a year online and will be setting up their channel on August 29, 200 on TV DIGITAL Personal.
The platform for Mercedes Benz TV will be personalized to each user, so viewers and visitors will be able to customize their experience. This new personalized TV platform provided by publisher Axel Springer is to be launched at the forthcoming IFA consumer electronics trade fair in Berlin and will showcase a plethora of new options for users.
“For more than one year, Mercedes-Benz TV has been enabling online viewers to experience the fascination of our brand in even more diverse ways,” says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars.
By adding TV DIGITAL as an avenue, Mercedes Benz opens up their marketing strategy to a whole new target audience. “Via the innovative platform TV DIGITAL Personal, we will now be able to reach new target audiences even more closely with current items from Mercedes-Benz TV,” said Göttgens.
TV DIGITAL Personal offers viewers the chance to select their own personalized programing from all of the existing TV and Internet TV channels. This highly customizable option is exciting news for Mercedes Benz, as the company continues to branch out in new ways to market Mercedes vehicles to an ever-growing consumer base.
Filed Under: Mercedes-Benz Vehicles
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