Benz Brand Vice Pres. May Head to Eyeglass Maker
There are reports today that Mercedes Benz Vice President of Brand Communications Dr. Olaf Göttgens may be on his way out of the German automaker. Word is that he may be considering a role as the chief executive officer at the Rodenstock Group, an eyeglass maker based out of Munich.
A contract between Olaf and the Rodenstock Group has not yet been signed, but there is word out of the Mercedes Benz camp that execs are working to find a replacement for the departed veep.
According to financial reports, the group in charge of ownership for the Rodenstock Group has been experiencing a bit of an overhaul. With Mercedes Benz’s reputation for international branding being enviable amongst many companies, regardless of the field, it’s no small wonder that the VP of Brand Communications should be considered a compelling commodity.
Göttgens won’t be easily replaced, but Mercedes Benz most likely has a few options on the table for consideration. They may hire within and promote someone from underneath to the position. Conversely, they may start fresh and look for new blood in the marketing department. Regardless of the outcome of the move, Mercedes Benz will continue to utilize its strengths in the marketing realm.
Benz Mercedes cars and trucks have been selling well and their introduction to hybrid technology is the focal point of new marketing strategies. The new VP will address those issues almost immediately, one would guess, and would help promote Mercedes vehicles on as wide as scale as possible throughout the world.
Filed Under: Mercedes-Benz Vehicles
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