It is no secret that in today’s troubled economic times, drivers are clamoring for improved fuel efficiency. Dealers are having trouble keeping hybrids on their lots, with waiting lists of more than six weeks in many cases. Meanwhile, customers are trading in their SUVs and luxury cars at an unprecedented rate.
Mercedes-Benz has long been a world leader in environmentally friendly new vehicle technologies. The company has won numerous awards over the years for its forward-thinking designs. However, in recent weeks Mercedes news has fallen by the wayside as consumers rushed for the Toyota Prius and other hybrid vehicles.
Nonetheless, Mercedes continued to quietly work on their latest initiative. Announced last week, the “Road to the Future” details many of the changes that Mercedes will implement in coming months and years.
Mercedes’ new initiative is focused on modular solutions that provide choice for consumers. Mercedes recognizes that consumers who drive mostly on crowded city streets have far different needs than those whose commutes take them down long stretches of relatively uncrowded highways. Therefore, customers will be able to select those technologies that work best for their unique driving styles.
BlueTEC is one example of a recent Mercedes technology designed for environmental friendliness. Now Mercedes is expanding the concept under the label BlueEFFICIENCY. Customers will be able to select from hybrid options ranging from mild to plug-in. They will be able to choose environmentally friendly diesel or conventional gasoline. Eventually, they will able to select fuel cell vehicles.
Mercedes has recently been working hard to target younger drivers. Now the company is also working to meet the needs of an increasingly diverse audience. With so many choices on the horizon, Mercedes-Benz seems well poised to meet the next decade.
You can discuss this story in our forum, or at eMercedesBenz or Benz Insider. We are eager to hear your thoughts.
