Mercedes-Benz Vehicles, Concept Cars, and the Mercedes Lifestyle

Mercedes-Benz has recently renewed its focus on public perception. A concerted effort to appeal to young, affluent professionals has been demonstrated in everything from product placement in the summer blockbuster film “Sex and the City” to a new series of commercials featuring popular young stars. Now Mercedes has hired a hip new executive to make sure its efforts are on track.

Adam Paige has over 10 years experience in branding and marketing. He most recently worked for Cohn & Wolfe, a respected public relations firm in Manhattan. His contributions over the past decade have included the United States launches of Plymouth Gin and Tanqueray Rangpur, as well as such international products as the Caribbean launch of telecommunications provider Digicel. He has also worked on branding and public relations for such heavyweight clients as Michelin and Panasonic.

Paige will be given a great deal of responsibility at Mercedes right off the bat. His duties will include responsibility for all brand public relations across Mercedes’ diverse classic and lifestyle initiatives. He will report to Mercedes’ director of corporate communications, Geoff Day.

With Mercedes’ current focus on drawing in youthful drivers with a perception of quality and coolness, Paige’s efforts could truly make or break the company’s initiatives. Right now, it looks like Paige is just the man for the job.

Mercedes-Benz fans everywhere are eagerly following this new development. You can discuss the topic right here, or join in the conversations at blogs such as Motor News Network and Automotive Industry Market. We look forward to hearing your comments, and to seeing the new ideas that Paige will bring to the branding of the legendary Mercedes-Benz.