Mercedes-Benz Vehicles, Concept Cars, and the Mercedes Lifestyle

There was once a time when owning a new Mercedes car was a goal that was completely unattainable by all but the richest few. For decades, owning luxury cars was something done by only those with too much money on their hands. But for nearly ten years, Mercedes has been gaining more and more market share as it brings its luxury into the reach of buyers in almost all price ranges.

According to economists, marketers and trend researchers, there are many factors going into this change. First is the rising power of women in the workplace. Women directly control an estimated eighty percent of buying decisions, and women on the whole like nice things. More women in the workforce also equals more two income households — something almost unbelievable just sixty years ago. Two incomes means it’s a lot easier to get your hands on a luxury car.

Second is the rising use of credit. For centuries, a person bought what they could pay for in cash. Generally speaking, not many people could buy a new Mercedes car with a wad of money. Now that personal credit is widespread and socially acceptable, your new Mercedes doesn’t have to be paid for in full before you drive it off the lot.

Lastly, prices are changing. According to an article in USA Today, research was done to see how much certain “luxuries” cost in terms of hours worked. In 1953, the average person had to work 140 hours to buy a dishwasher. In 2003, one only had to work 28. In 1959, one had to work 562 hours to buy a color television. Today, one has to work 23. As prices get lower — whether due to industry competition or simply the lowered cost of production and distribution — more people can buy.

For a new Mercedes Benz, stop by your Devon area Mercedes dealer today.