Archive for June, 2008
Visit the DCCA
Dcca If you're looking for something to do this summer, why not drive your Mercedes down to the Delaware Center for the Contemporary Arts the DCCA is "one of the most innovative and prominent organizations of its kind on the East Coast," according to the Philadelphia Inquirer. Located in downtown Wilmington on the corner of [...]
Mercedes-Benz Urban Legends Part II
Urban legends are stories that are passed from person to person in an attempt to teach a lesson, make a moral point or share a joke. Although many urban legends are based on a grain of truth, some are outright fiction. Even those that are based in truth generally have so many details twisted and [...]
Mercedes-Benz Urban Legends
It seems to be a fact of modern life. Whenever a company achieves a certain level of status and public respect, one or more urban legends must be spread about that company. The psychology behind urban legends has been hotly discussed in recent years, as television shows and websites attempt to separate fact from fiction [...]
Mercedes Rolls Out “Road to the Future” Initiative
It is no secret that in today’s troubled economic times, drivers are clamoring for improved fuel efficiency. Dealers are having trouble keeping hybrids on their lots, with waiting lists of more than six weeks in many cases. Meanwhile, customers are trading in their SUVs and luxury cars at an unprecedented rate. Mercedes-Benz has long been [...]
Revisiting the Mercedes F700 Concept Car
Mercedes-Benz has been heavily focusing on branding and marketing to younger, hipper drivers. New commercials, new product placement in the summer blockbuster film “Sex and the City,” and even a new director of brand public relations are all focused on this new initiative. Although concept cars are never released “as is,” it seems that the [...]
Mercedes-Benz Technology Could Prevent Truck Accidents
Last week, we brought you information about the Guinness World Record that was recently set by the Mercedes-Benz Actros. In a seven day continuous drive trial, the Actros set the record for the most fuel efficient 40 ton tractor trailer. As it turns out, fuel efficiency is not the only thing that the Actros has [...]
Mercedes-Benz Teams Up With Alanis Morissette for Win-Win Promotion
Mercedes-Benz has in recent years been making a concerted push to appeal to younger drivers. A new series of commercials featuring hip young stars and a bold message and the debut of the Vision GLK in the summer blockbuster Sex and the City film are just the beginning of a brand new advertising campaign that [...]
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Mercedes-Benz Actros Takes Guinness World Record
The Actros is a Mercedes-Benz vehicle with which you may not be familiar. The Actros is one of Mercedes’ commercial vehicles, a tractor trailer that was first introduced in 1996. The newest incarnation is also the vehicle that landed Mercedes in the Guinness Book of World Records. The official title of the award is “most [...]
Adam Paige Appointed New Manager of Brand Public Relations for Mercedes-Benz
Mercedes-Benz has recently renewed its focus on public perception. A concerted effort to appeal to young, affluent professionals has been demonstrated in everything from product placement in the summer blockbuster film “Sex and the City” to a new series of commercials featuring popular young stars. Now Mercedes has hired a hip new executive to make [...]
